Easy Publicity For Your Website Or Business

Getting free publicity for your website or business is the Holy Grail of marketing. Usually this is the domain of public relations (PR) experts who will pitch stories to publications on your behalf, and charge you up to several hundred dollars an hour to do it. This is actually something you can easily do yourself using the power of the internet.There are four reasons you want to get publicity online:
You can often get a ‘dofollow’ backlink for your website (though not always) and that will help with your website’s Google pagerank as part of a search engine optimisation (SEO) program
You build your brand awareness
You reach audiences you may not have been able to access previously without spending money on advertising
You want to present yourself and/or your company as an authority or expert on a subjectThe steps are simple:Identify either something newsworthy that your business is doing, for example:
ambitious project completed or started
won an award
key staff appointment
new equipment
new product range
exploring a new market
new capability or service offered
supporting a worthy cause
supporting a sportsperson via sponsorship.Then identify several areas of expertise that you can contribute an article in – you might have a specific skill that you can help people understand.Search for sites that report news in your genre – avoid big sites such as cnn.com as they only report the serious news, and it’s usually bad news. For the smaller sites, journalists and/or site owners are always on the lookout for easy stories, and many industry news-based websites rely on keeping their costs down to be as profitable as possible and will put up news just for unique content value.Contact them and ask if they accept press release submissions, and also check if they accept authority unbiased articles in return for acknowledgement in the form of a link. You may be able to get a double-whammy by both being able to submit an authority article, and follow it up with a press release a week later to get improved ‘mindshare’ in your potential audience.Once you have found a few, use Google to find a press release template and write one following its structure. If writing isn’t your forte, go to odesk.com and hire an article writer. Expect to pay around $5-7 per article. You will just need to provide the writer a basic bullet-pointed list of the objectives of the press release and ensure they know how to format one.If spelling’s not your strength, hire a proof-reading service once you are happy with the article – expect to pay a couple of dollars for this service. So, for less than $10 you have a press release. Repeat the process for an article.When you send your press release always personalize the email to the journalist so that it doesn’t look like you are sending out a mass email. Only submit your article to one website; submit your press release to as many (relevant) places as possible. Remember to keep a database of anyone you contact so that you can easily send out another press release in the future.As an example, if you are in the automotive industry there are many blogs dedicated to cars and news about cars. A quick web search reveals two examples Car and SUV and Autoblog. Both report industry news, have dofollow links and on the contact page specifically supply an email address or form to send user submissions and/or tips.Try to think outside the square. For the automotive industry you may not have a direct link other than that you sponsor a racing car driver and he’s doing well.If you submit enough relevant press releases and the occasional article you will find that these sites will start contacting you for your opinion, and that will magnify your business’ perception and success immensely as you will get not only ongoing free publicity, but the kudos associated with being a recognized expert.

The British Automotive Industry Today

The British vehicle manufacturing industry leads Europe with over forty companies producing cars, trucks, vans and buses, with additional international companies manufacturing the necessary components for those vehicles. The Automotive Industry represents 13% of Britain’s total exports, and it provides over 180,000 jobs and contributes approximately 10.2 Billion Pounds to the UK economy.In support of these manufacturing enterprises, numerous retail, service, maintenance and finance sectors assist in the smooth running of the total industry. There are a number of car leasing and car finance companies, such as Pendle Vehicle Contracts, that provide an important and necessary service to the industry. In 2009, it was reported that this sector generated 24 Billion Pounds in value added services and products to the UK economy and employed over 552,000 people in full time employment.To ensure the continued smooth running of the Contract Hire, Car Leasing and Car Finance businesses, a strong representative body called the British Vehicle Rental and Leasing Association (BVRLA) was formed to oversee the sector. The Association looks after the interests of its members and sets industry standards for all operations in the vehicle contract hire, leasing and daily hire sectors.In the last twelve months, while realising the growing demand of businesses wanting to lease vehicles instead of buying them outright, the British Government has changed the rules on car leasing, focussing on a car’s CO2 emissions. The Government sees this as a positive step towards a low-carbon future and the development of green-friendly vehicles in the UK.

Small Business Owners Need Not Be Scared of Information Technology

This year Ford introduces inflatable seat belts for the rear seat occupants, Toyota Prius will sport the solar powered ventilation system, Chrysler will launch the adjustable air suspension and Mercedes-Benz will unveil its hybrid. You are not intimidated by all this high technology, are you? You say, “Bring it on. I love the technology for the safety, fuel economy and convenience that it brings.”Do You Find IT Intimidating Technology?Then why is it that many small businesses are scared of information technology. No, I don’t have survey results to support that. But there is enough anecdotal evidence to suggest this is the case. In fact, it is so bad, IT seems to stand for Intimidating Technology for some of you. Yes, I agree that some of the IT technical jargon can be intimidating. But so will the automotive jargon. Sometimes the pace of change in IT itself can add to the intimidation factor. But then the pace of change in automotive markets is no less either.Let us take the example of building your company web site. Some of you may be technically savvy and handle the whole thing soup-to-nuts. This is understandable – so do car enthusiasts. This is a very small percentage of the people who are either IT business owners or happen to be technically savvy.But for the vast majority of you, when you buy a car, you intend to drive it. You focus on its features and the accessories you need and you are prepared for an occasional tire change or engine oil top-up. You don’t worry about how to fix the transmission or swap the engine. This is a healthy attitude to technology, any technology.I find that some small business owners are so scared of technology that they either don’t have a web site at all or entrust the entire thing to the techies. You are the person most familiar with your business. You know the nuances of your market and the right ways to communicate with your clients and prospects. You need to be familiar with the different tools available and their pros and cons and you need do the evaluation, just like you will test drive the car you intend to buy. Let the techie install, configure and secure the web site for you. Then you step in and create the content. Modern tools allow any non-technical person to create content and publish it to the web site. Let the techie then help with maintenance, support and upgrade.Convert It To Indispensable Technology!When hybrid technology made its appearance in cars a few years ago, it gave a big boost to fuel efficiency. In a similar manner, information technology is enabling you to reach markets inaccessible earlier, make you as effective on the road as you are in the office and automate your operations seamlessly from end-to-end. Approach IT just like buying a car. Instead of Intimidating Technology, it will become Indispensable Technology.